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DKNY Jeans decides to take a step into the global market. DKNY Jeans has signed an agreement with Club 21 Retail Holdings to take DKNY Jeans into the European and Asian markets. �Club 21 is already a partner in some very important territories in Asia,� said Mark Weber, chief executive officer of Donna Karan International. �This is our opportunity now to do it the right way with the right partners who understand the business and understand the DKNY brand. The opportunity to grow is great.� �The DKNY brand is a much bigger brand than the business that�s currently available,� said weber, who described the existing Asian and European DKNY Jeans business as �very small and sporadic.�
�There�s an appetite for this brand,� Weber said. �Globally, in DKNY accessories and ready-to-wear, we have a very strong business and it�s growing. Jeans is the natural extension to the business.�
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Saturday, December 11, 2010
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