The ever innovative designer Paul Smith has taken a tongue-in-cheek stab at going green. He just unveiled his latest use of his favorite animal, the Rabbit as a way to fool the 'adult' into throwing away rubbish in a fun way. The ears light up every time you throw something in it.
The �New London Rubbish Bin� will be popped up in Covent Garden and Holland Park for a four-month trial period from 28th May. The giant rabbit bins, with ears that light up when anyone puts rubbish in them, are Paul Smith�s contribution to Super Contemporary � an exhibition which opens on 3rd June 2009 at the Design Museum.
The �New London Rubbish Bin� is just one of the intriguing responses to a challenge to several of London�s most successful designers to give something back to London � the city that has inspired so much of their work.
�I was pleased to be asked to be involved in the Super Contemporary exhibition at the Design Museum,� says Paul Smith. �I must admit I found it quite challenging, because in any city there are always so many things you love and so many things you don�t and so many things you want to improve. I tried to keep my idea simple and hopefully interesting � I am always amazed how bad people are about litter and how they are so thoughtless. My exhibit is hopefully a tiny step towards making people be better with their rubbish.�
Although Paul�s 5ft-high rabbit bins are intended to be a bit of fun, they still point a brightly coloured finger, or paw, at a serious problem. Every day, the equivalent of 100,000 dustbin bags of rubbish land on the capital�s streets.
Super Contemporary will showcase a wide range of commissions which have also been designed to make London life a little better or more contemporary � from new bus shelters to new uniforms for the �Beefeaters� at the Tower of London." -- www.paulsmith.co.uk
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